March 2009

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Jade GoodyIt has been interesting to sit back and reflect on the mixed feelings that the Nation has had on hearing of the death of Jade Goody. Thoughts have ranged from one extreme to another, from Jade being a ‘21st Century Cinderella’ to many commenting on how they feel that she wrongly placed her death in the public limelight.  Having reflected on public opinion my own thoughts follow a number of lines:


1) Dying in the media limelight


There has been much criticism along the lines of the fact that Jade had placed herself in the public limelight during her final days in order to raise as much money as possible for her Children.


Jade became famous after appearing on Big Brother 3, she was labeled the ‘thick’ one. However, on her departure from the house (remember she never actually won Big Brother) she then very cleverly developed a successful career which saw her become a high profile multi-millionaire, she was famous for being famous.


Having come from a poor background and then acquiring a significant amount of money Jade had become used to a certain lifestyle. Jade realized that, she had received little education and she wanted her children to gain the best education that they possibly could do.


It is easy to criticize what Jade has done, however, which parent, in the same situation, would not do the same? If you knew that each of your children would be entitled to over half a million via a trust fund when they are older, would you not want the same. I certainly would.


2) Raising the profile of Cervical Cancer


As has been commented in a number of places already, Jade raise the profile of this horrible disease, encouraging women to go for check ups and, in effect, saving the lives of many women as they have discover this form of cancer in early stages. This can only be a good thing!


3) The Nation is talking about death


The death of Jade Goody has got the Nation talking about death. This is a good thing. Jade, aged 27, with two children, very sadly died. Life is fragile. We take our own lives for granted and we take for granted the lives of those around us.

It was quite challenging for Jade to die on Mothers Day, a day when we give respect and admiration for the many things that our Mother’s have done in our lives. Many of us take our Mothers, Fathers, friends and family for granted. We even take our own lives for granted. Hopefully, Jade’s death will at least cause us to have a new found respect for the fragile nature of the lives that both us and those around us have.


Whatever you’re thoughts of Jade Goody are, I admire the fact that Jade grabbed life by the balls, she chased every single opportunity, she harnessed every possibility and she met everything that she encountered head on. Quite simply, Jade approached life in a way that I desire to and, just like her, I hope to live my life to the full in the knowledge that if I do, who knows what is just around the corner.

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Just thought that I would let you know that I am speaking at re:boot re:place on Monday the 30th March in Gateshead, Newcastle.

Event information is as follows:

30.03.09, The Sage, Gateshead

This dynamic interactive one-day event will explore cultural and commercial opportunities in the digital age

The event will show how organisations are using technologies connected in innovative ways to enter into conversations with new and bigger audiences

Sessions will feature in-depth case studies from commissioners, independent producers and social media experts. A range of high level presenters from advertising, brands, broadcast, social media, Web and from forward-thinking institutions

The day will be broadcast live over the internet. Online viewers and delegates will be able to interact via a live chat room projected onto the main stage

 

The day will also feature an opportunity to Pitch Your Idea and three teams will win a £1k development grant and the chance to meet industry mentors at b.TWEEN 09: the UK’s best cross media marketplace.

For further information check out: Re:boot Re:Place

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It was just over a month ago that I launched www.hijackfive.com my mission to convince Dawn Airey, boss of Channel Five, to hand over an hour of prime time programming to one member of the British public.

Since the launch HijackFive has gained an article in thelondonpaper, interest from 12 production companies and nearly 100 video uploads from individuals with compelling and unique stories. I also recieved an e-mail from Dawn Airey explaining that she was impressed by my mission and invited me in to a meeting with Steve Gowans, who is head of Five’s factual entertainment to see whether it could be possible to make HijackFive happen.

The much anticipated meeting with Steve is happening tomorrow at the Channel Five building and I have spent this week preparing for the big occassion.

Before I launched HijackFive I had no idea what sort of response I would get and yet, the video uploads have been incredible, from magicians who want to walk on water, to an ex-drug addicted, from free-runners to a male to female transexual with female partner - we have had them all. These videos are from members of the public who are taking themselves on an interesting journey, adventures which I believe will inspire the Nation and this is what I want to get across to Steve and Five.

I am completely excited. I am completely nervous. It feels like I am standing on the edge of a dream. A dream to see one member of the public have their very own TV Show.

One man can say ‘yes’, he could also say ‘no’…

I will let you all know tomorrow!

Mark

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